STARBUCKS RESERVE
VISION
A Starbucks Reserve Subscription is the best way to get some of the best coffees available anywhere, delivered to your doorstep days after roasting. Signing up for a subscription is possible from anywhere (in the US) with any device. Our main goal was to engage more customers into the program. We moved toward this goal by streamlining the overall sign-up experience using best practices in UX and Visual Design. We also improved the gifting experience, making it easier to gift fixed-length subscriptions once in the purchase funnel.
MY ROLE
Sr. Visual Designer
MY CONTRIBUTIONS
• Desktop design refinements
• Checkout page designs
• Tablet and mobile designsCREATIVE DIRECTOR
•Landon Febuary at LiveArea
I helped refine the landing page design for desktop, mobile and tablet devices.
The landing page helps visitors understand how the subscription works and allows them to gift a subscription or sign up for themselves.
This is how I adapted the landing page to a mobile device.
We kept the checkout process as simple as possible, while still expressing the Starbucks Reserve aesthetic.