Julien Guay-Binion Design
Astro_Hero_1.jpg

ASTRO GAMING

Astro_Hero_1.jpg

ASTRO GAMING

 

VISION

ASTRO Gaming is best known as the premier manufacturer of ultra-premium, award and tournament-winning gaming headsets. With our redesign of their website, our goals were to increase direct-to-consumer sales, convey the premium nature of ASTRO products and support the positioning of ASTRO as the gaming cultural passion brand. We also wanted to be sure that we could connect with hardcore gamers while ensuring the site is accessible and appealing to casual gamers, tech enthusiasts and gift buyers.

Process document here.

 
 

MY ROLE
Sr. Visual Designer

MY CONTRIBUTIONS
• Tablet & Mobile Page Designs
• Tag Customizer Design
• Customer Support Page Design
• Blog Page Design

CREATIVE DIRECTOR
• Landon Febuary at LiveArea

 
The look and feel of the homepage was crafted by my creative director. I helped extend the aesthetic throughout the shopping and browsing experience.

The look and feel of the homepage was crafted by my creative director. I helped extend the aesthetic throughout the shopping and browsing experience.

 
This is a blog landing page I designed. With the help of our UX team, we were able to design a page that was easily browsable through the use of a tag filtering system.

This is a blog landing page I designed. With the help of our UX team, we were able to design a page that was easily browsable through the use of a tag filtering system.

 
I translated a lot of Landon's desktop designs into mobile-friendly formats.

I translated a lot of Landon's desktop designs into mobile-friendly formats.

 
Here are some shots of the mobile product display page I worked on. We wanted to be sure to capture all of the aspects of the headset without over-crowding the page.

Here are some shots of the mobile product display page I worked on. We wanted to be sure to capture all of the aspects of the headset without over-crowding the page.

 

The slides above demonstrate the flow of the Tag Customizer I designed with the help of Landon Febuary and our UX designers. Tags are customizable plates on most of the ASTRO headsets. This experience lets the user customize their tag to their liking. They can change the color, add text, symbols and artwork from their favorite game franchises or upload their own graphics.