NORDSTROM
NORDSTROM
VISION
I was a Creative Designer on the brand loyalty team that creates digital and print assets for Nordstrom’s rewards program, The Nordy Club. I designed marketing assets for site, email, app, social media, direct mail and in-store signage. In addition, I worked on marketing assets for Beauty, Home & Gifts, Kids, Sale, Weddings and Shoes categories. I also worked on layout design with editorial content that appeared on the site. I also designed assets for seasonal sale campaigns across the site.
MY ROLE
Creative Designer
MY CONTRIBUTIONS
• Nordy Club Loyalty campaign design
• Seasonal Sale campaign design
• Category landing page design
• Category headers & ads
• Editorial content designCREATIVE DIRECTORS
Asa Sandlund, Denise Carrillo, Jeremy Prasatik, Tony Balquin, Alice Merklin
This is a loyalty offer landing page for The Nordy Club. I integrated existing brand holiday visual guidelines into this typographic lockup. The purpose of this landing page is to promote and educate customers about Holiday Bonus Points Week for Nordy Club members and cardmembers. I wanted to make sure emphasis was placed on the numerals as something to catch the eye. It was also important to communicate the point earning difference between members and cardmembers. Iconography is used to quickly summarize the main aspects of the promotion; 1. Shop and Earn, 2. Get Rewarded Faster, 3. Treat Yourself.
On mobile, the typographic lockup switches to a vertical orientation for increased presence.
This campaign was displayed at multiple sizes and on varying platforms such as site, email, app, social media and direct-mail.
This is a montage of multiple assets I designed for Nordstrom’s December Half-Yearly Sale. I adjusted the lockup and arrangement of messaging depending on asset size and constraints. These appeared on various platforms such as site, app, email, social media and direct-mail.
I designed emails that promoted divisional and Anniversary Sale products.
I designed layouts for long-form editorial stories on the site. This particular layout is for a how-to holiday decoration series.
All of our editorial content is easy to read while on a mobile device.
I was responsible for weekly updates to multiple division landing pages. Above is a kids landing page that features a visual navigation to help shoppers find what they need.
Landing pages break down logically on mobile devices for an optimal browsing and shopping experience.
This is a collection of promo tiles and headers for shoes. Striking the balance between type and image is essential.