Julien Guay-Binion Design
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MOVADO

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MOVADO

 

VISION

I helped design a site for Movado that is in line with its modern and minimalist watch characteristics. Using responsive design, we wanted to ensure that visitors have the optimal user experience on all device types - mobile usage of the site was at almost 50% of total traffic. Long term, Movado wanted a design that would allow for the site to evolve as technology and consumer online shopping behaviors change. After the redesign, Movado gained a 14% increase in conversion and visitors were twice as likely to make a purchase.

Check out the style guide I designed here.

 
 

MY ROLE
Visual Designer

MY CONTRIBUTIONS
• Product Display Page Design
• Category Page Design
• Checkout Page Design
• Tablet & Mobile Page Designs
• Style Guide Design

CREATIVE DIRECTOR
• Landon Febuary at LiveArea

 
I helped translate the home page design into tablet and mobile formats.

I helped translate the home page design into tablet and mobile formats.

 
I worked on mobile designs for the Home, Collections and Product Grid pages.

I worked on mobile designs for the Home, Collections and Product Grid pages.

 
This is how the some of the pages adapt to a tablet-sized device.

This is how the some of the pages adapt to a tablet-sized device.

 
This is a Category Page design that allows the visitor to easily shop and learn about the history of the watch collection.

This is a Category Page design that allows the visitor to easily shop and learn about the history of the watch collection.

 
I was responsible for the Product Display page design across multiple screen sizes.

I was responsible for the Product Display page design across multiple screen sizes.