MAUI JIM
VISION
Maui Jim began its operations in the early eighties priding itself on being a "technology-driven" sunglass brand. The patented, polarized, lenses eliminate glare and boost color allowing distortion-free vision. With our website redesign, we wanted to create a mobile-first, ecommerce-enabled brand experience that is impactful, educational, and highly functional. We also wanted to digitally emulate the “wow factor” experienced when trying on Maui Jim sunglasses.
MY ROLE
Sr. Visual Designer
MY CONTRIBUTIONS
• Tablet & Mobile Site Page Designs
• Sunglass Prescription Page Design
• Customer Support Page DesignCREATIVE DIRECTOR
• Peter van Dam at LiveArea
I helped translate the home page design into tablet and mobile formats.
This is how the home page adapts to smaller screens.
This is the Technology page that educates visitors on the different types of lenses and their benefits. I helped translate this page into tablet and mobile sized formats. I also designed the "Formed for Function" section of this page.
This is how I adapted the Technology page into a user-friendly tablet format.
I designed the Product Display pages for tablet and mobile devices and helped refine the desktop version.