MAUI JIM
VISION
Maui Jim began its operations in the early eighties priding itself on being a "technology-driven" sunglass brand. The patented, polarized, lenses eliminate glare and boost color allowing distortion-free vision. With our website redesign, we wanted to create a mobile-first, ecommerce-enabled brand experience that is impactful, educational, and highly functional. We also wanted to digitally emulate the “wow factor” experienced when trying on Maui Jim sunglasses.
MY ROLE
Sr. Visual Designer
MY CONTRIBUTIONS
• Tablet & Mobile Site Page Designs
• Sunglass Prescription Page Design
• Customer Support Page DesignCREATIVE DIRECTOR
• Peter van Dam at LiveArea